Privacy Policy

FRENCH FLORIST PRIVACY POLICY

Last Updated: March 31, 2026

French Florist Holdings Co. (“French Florist,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information in a manner consistent with applicable law. This Privacy Policy describes how we collect, use, disclose, retain, and otherwise process personal information when you access, visit, browse, interact with, register for, purchase through, or otherwise use our website, mobile site, mobile application, text messaging programs, email communications, social media pages, loyalty or rewards programs, gift card and subscription programs, customer service channels, and any other current or future products, services, features, technologies, communications, or offerings we make available that link to or reference this Privacy Policy (collectively, the “Services”).

This Privacy Policy also describes the rights and choices that may be available to you depending on where you live.

By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information we collect:

through the Services;
in email, SMS, MMS, push notification, social media, chat, phone, and other electronic or offline communications that relate to the Services;
from you directly;
automatically through your interaction with the Services;
from third parties and service providers in connection with the Services; and
from other sources as described below.

This Privacy Policy does not necessarily apply to information that is not personal information under applicable law, such as deidentified or aggregated information, or to the practices of third parties that operate independently from us and are not acting on our behalf.

2. Personal Information We Collect

We may collect personal information from and about you in a variety of ways. The categories of personal information we collect depend on how you interact with us, the Services you use, and the choices you make.

A. Identifiers and Contact Information

We may collect identifiers and contact information such as:

real name;
alias or username;
email address;
telephone number;
mobile number;
postal address;
billing address;
delivery address;
recipient name and recipient contact information;
account name;
online identifiers;
device identifiers;
cookie identifiers;
IP address; and
other similar identifiers.

B. Account, Login, and Profile Information

We may collect:

account registration information;
login credentials;
account preferences;
saved addresses;
loyalty or rewards profile information;
subscription or membership status;
social login information or information received from social login providers; and
other profile-related information you choose to provide.

C. Commercial and Transaction Information

We may collect:

products or services purchased, ordered, considered, or returned;
cart contents;
purchase history;
order details;
delivery details;
payment-related information;
gift card usage;
loyalty or rewards activity;
referral activity;
subscription or membership activity;
records relating to customer service issues, remakes, credits, refunds, or store credits; and
other commercial information relating to your interactions with us.

D. Payment Information

We may collect payment-related information, such as payment card details, billing information, transaction authorizations, payment tokens, and related payment data. Payment information may be collected and processed directly by us or by our payment processors and other vendors acting on our behalf.

E. Internet, Network, Device, and Technical Information

We may collect information about the device, browser, network, and systems you use to access the Services, including:

browser type and settings;
device type;
operating system;
mobile carrier;
app version;
hardware model;
language settings;
referring URLs;
pages viewed;
links clicked;
app activity;
session information;
crash reports;
log files;
approximate location derived from IP;
unique device and advertising identifiers;
cookie and local storage identifiers; and
other internet or electronic network activity information.

F. Usage, Activity, and Interaction Information

We may collect information about your interaction with the Services, such as:

browsing behavior;
search history;
viewing activity;
engagement with emails, texts, advertisements, or push notifications;
clicks, scrolls, page visits, and navigation behavior;
interactions with products, promotions, and content;
interactions across devices or sessions where permitted by law; and
similar activity information.

G. Geolocation Information

We may collect geolocation information, which may include:

approximate geolocation based on IP address;
more precise location information from your device if you enable location-based permissions; and
location information related to orders, deliveries, or in-app functions.

H. Communications and User Content

We may collect communications and content you provide, including:

card messages;
custom notes;
video messages;
email content;
SMS or chat content;
customer service communications;
call recordings where permitted by law;
uploaded photos, videos, and audio;
reviews, ratings, surveys, and testimonials;
contest or promotion submissions;
social media interactions; and
other information or content you choose to send, upload, post, or share.

I. Marketing and Engagement Information

We may collect:

SMS consent records;
email opt-in and opt-out records;
campaign response data;
ad engagement;
promotion participation;
loyalty and reward redemption behavior;
audience segment information;
attribution data; and
other marketing and engagement data.

J. Inferences and Derived Information

We may create, derive, infer, or receive information about your likely preferences, interests, behaviors, purchasing tendencies, engagement patterns, fraud-risk indicators, customer segments, and other characteristics based on the information we collect.

K. Sensitive Personal Information

Depending on how you interact with us, we may collect categories of information that may be treated as “sensitive personal information” under certain laws, such as:

account login credentials when combined with access information;
precise geolocation if enabled;
payment card information;
message content you choose to provide;
and other categories defined as sensitive under applicable law.

We do not use sensitive personal information for purposes that would require a separate right to limit unless applicable law requires otherwise, except as reasonably necessary to provide the Services, perform services you request, protect security and integrity, prevent fraud, comply with law, or as otherwise permitted by law.

L. Future Categories

We may collect additional categories of personal information as our business, Services, technologies, and legal obligations evolve. If required by law, we will provide additional notice at or before the time of collection.

3. Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, such as when you place an order, create an account, contact us, sign up for communications, enter a promotion, use a social login, upload content, or otherwise provide information to us.
Automatically from your devices and interactions with the Services through cookies, pixels, SDKs, session replay tools, local storage, logs, analytics tools, and related technologies.
From service providers, vendors, and partners who help us operate our business and the Services.
From advertising, analytics, and measurement partners who provide us information about campaigns, audiences, and interactions.
From social media platforms and authentication providers when you use social features or social login tools.
From florists, fulfillment partners, couriers, and delivery partners in connection with your orders or deliveries.
From payment processors, fraud-prevention vendors, and other commercial partners involved in transactions or account security.
From publicly available sources and other lawful sources.
From affiliated entities, transaction counterparties, and successor entities where permitted by law.

4. Tracking Technologies and Similar Tools

We and our vendors, partners, and service providers may use cookies, pixels, web beacons, software development kits, APIs, local storage, tags, scripts, session replay tools, heatmaps, analytics technologies, advertising technologies, and similar tools to collect information about your use of the Services and, where permitted by law, about your interactions over time and across different websites, devices, apps, or services.

These tools may include, for example:

cookies and similar browser technologies;
local storage and device storage;
Meta Pixel and similar social media conversion or audience tools;
Google Analytics, Google Ads, and similar analytics and advertising technologies;
Klaviyo and similar CRM, email, SMS, and audience tools;
TikTok Pixel and similar advertising tools;
email tracking pixels and open/click measurement tools;
session replay, heatmap, and form-interaction tools;
app SDKs and push notification tools;
attribution and measurement tools;
cross-device and audience-matching technologies;
retargeting, remarketing, suppression, and lookalike audience tools; and
related current and future analytics, advertising, personalization, measurement, fraud-detection, and optimization technologies.

These tools may collect information such as IP address, device identifiers, browser information, cookie IDs, ad IDs, pages visited, content viewed, search activity, session behavior, clicks, scrolls, purchases, conversions, approximate location, referring URLs, and other usage or interaction data.

We may use these technologies to:

remember your preferences;
enable site functionality;
authenticate users;
keep you logged in;
analyze traffic and site usage;
measure the performance of campaigns;
personalize content;
attribute orders and conversions;
build, refine, or use audience segments;
deliver and optimize advertising;
detect fraud or abuse;
improve site experience and functionality; and
support internal analytics, AI, modeling, and product development.

You can control certain cookies and tracking technologies through browser settings, device settings, opt-out tools, or our privacy choices mechanisms where available. However, disabling certain technologies may affect the functionality or availability of some features.

5. How We Use Personal Information

We may use personal information for the following purposes:

to provide, operate, maintain, and improve the Services;
to process and fulfill orders, subscriptions, memberships, and gift card transactions;
to arrange fulfillment, delivery, substitutions, customer support, and related operational activity;
to create, maintain, and service accounts and profiles;
to process payments, detect errors, and manage billing;
to communicate with you regarding your orders, deliveries, account, security, customer service matters, and other service-related issues;
to send emails, text messages, push notifications, and other communications, including promotional communications where permitted by law;
to administer loyalty, rewards, referral, membership, and subscription programs;
to personalize your experience, content, offers, and recommendations;
to evaluate customer preferences, interests, and trends;
to measure campaign performance and attribution;
to support advertising, retargeting, audience building, lookalike modeling, suppression, and marketing optimization;
to conduct analytics, research, testing, quality assurance, and product development;
to develop and improve our products, services, systems, internal tools, and business operations;
to use automated tools, rules-based systems, analytics models, artificial intelligence tools, personalization engines, recommendation systems, fraud-detection systems, and similar technologies for business purposes permitted by law;
to protect the Services, our business, our customers, and others;
to detect, investigate, prevent, or address fraud, abuse, security incidents, suspicious activity, or violations of our policies;
to enforce our rights and contracts;
to comply with legal, regulatory, tax, accounting, reporting, or compliance obligations;
to respond to legal process, law enforcement requests, or governmental inquiries;
to evaluate, negotiate, and carry out corporate transactions, restructurings, or financing activities;
to create deidentified or aggregated data;
and for other purposes disclosed at the time of collection or as otherwise permitted by law.

6. SMS and Mobile Communications

If you provide your mobile number, opt in to text messaging, or otherwise engage with our messaging programs, we may use your mobile number and related information to send order updates, delivery notifications, support communications, account alerts, loyalty communications, promotional messages, and other messages consistent with your consent and applicable law.

We may maintain records relating to:

your mobile number;
opt-in and opt-out status;
keyword submissions;
timestamps;
consent source;
message delivery data;
engagement;
support interactions; and
related SMS program information.

No mobile or messaging consent information, including text messaging originator opt-in data and consent, will be shared with third parties for their own marketing or promotional purposes.

However, we may disclose mobile numbers, SMS consent records, and related information to vendors, platform providers, messaging providers, customer service providers, analytics providers, and other service providers that help us send, support, analyze, secure, or administer text messaging and related communications on our behalf and for our business purposes.

Text messaging may be subject to additional terms and conditions, including our mobile messaging terms.

7. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients, subject to applicable law:

Affiliates and related entities;
Service providers and contractors that perform services for us;
Payment processors and financial service providers;
Ecommerce, POS, CRM, and software platform providers;
Cloud storage, hosting, IT, cybersecurity, and infrastructure providers;
Florists, fulfillment partners, couriers, delivery partners, and logistics providers;
Customer service, communications, and support vendors;
Email, SMS, push, and marketing platform providers;
Advertising, analytics, attribution, and measurement partners;
Fraud-prevention, identity verification, and risk-management vendors;
Audience-matching, clean-room, and similar marketing or data collaboration partners;
Professional advisers, such as lawyers, auditors, accountants, consultants, and insurers;
Government authorities, regulators, law enforcement, or other parties where required by law or necessary to protect rights and safety;
Actual or prospective buyers, investors, merger partners, lenders, or other transaction counterparties in connection with corporate transactions;
Other parties at your direction or with your consent; and
Other persons or entities as permitted or required by law.

We may also disclose personal information within categories described above for business purposes such as order fulfillment, delivery coordination, marketing operations, analytics, security, fraud prevention, customer service, legal compliance, dispute resolution, and operational support.

8. Sale, Sharing, and Targeted Advertising

We do not currently take the position that we monetize personal information by selling customer lists in the ordinary sense. However, certain disclosures involving cookies, pixels, identifiers, audience data, advertising technologies, analytics tools, and marketing partners may constitute a “sale,” “sharing,” or targeted advertising under certain privacy laws, including California law, depending on how those laws are interpreted and applied.

For that reason, we provide rights and choices, where required by law, regarding such disclosures.

Depending on your interaction with the Services and the tools in use, the categories of personal information that may be disclosed for advertising, analytics, retargeting, audience creation, lookalike modeling, campaign measurement, or related purposes may include:

identifiers;
internet or network activity;
device and browser data;
cookie and advertising identifiers;
approximate geolocation;
commercial information;
engagement data;
inferences; and
similar categories of information.

The categories of third parties that may receive such information may include:

advertising partners;
ad networks;
analytics providers;
social media platforms;
audience and measurement partners;
data collaboration partners; and
related service providers or contractors.

Where required by law, you may have the right to opt out of sale, sharing, or targeted advertising as described in the “Your Privacy Rights and Choices” section below.

9. Social Media, Third-Party Platforms, and Integrated Services

If you interact with us on social media, use social login, connect a third-party account, or otherwise engage with third-party platforms, those third parties may collect information directly from you or share information with us in accordance with their own terms and privacy policies.

Our Services may also include links to websites, platforms, applications, or services that we do not control. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies and terms.

10. User Content and Public Areas

Certain features of the Services may allow you to submit or post content, such as reviews, ratings, testimonials, comments, photos, videos, video messages, custom notes, or other materials. Any information you choose to make publicly available may be accessible to others and may be copied, shared, or used by others. Please exercise caution before posting personal information in public or interactive areas.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, fulfill transactions, maintain records, resolve disputes, enforce agreements, prevent fraud, comply with legal obligations, and protect our business and users.

The criteria we may use to determine retention periods include:

the nature and sensitivity of the information;
the purposes for which the information was collected and processed;
whether we need the information to provide products, services, or support;
the length of our relationship with you;
account status and activity;
legal, tax, accounting, reporting, audit, and compliance obligations;
litigation hold or dispute considerations;
security and fraud-prevention needs;
backup and disaster recovery requirements; and
operational necessity.

In some cases, we may retain information longer where required or permitted by law. In other cases, we may delete, anonymize, aggregate, or deidentify information.

12. Data Security

We implement and maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, destruction, use, modification, or disclosure.

However, no method of transmission over the internet, no mobile platform, no storage system, and no security measure is completely secure. Accordingly, we cannot guarantee absolute security. You are responsible for protecting your account credentials and for using the Services in a secure manner.

13. Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 in a manner that would require parental notice or consent under applicable law. We also do not intend the Services for use by individuals under 18 without appropriate legal capacity or supervision, where applicable.

If we learn that we have collected personal information from a child in violation of applicable law, we will take appropriate steps to delete that information.

If you believe a child has provided personal information to us in violation of applicable law, please contact us using the contact information below.

14. Your Privacy Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include, where applicable:

the right to know or access categories and specific pieces of personal information we have collected;
the right to know categories of sources, purposes, and disclosures;
the right to request deletion of certain personal information;
the right to request correction of inaccurate personal information;
the right to opt out of sale, sharing, or targeted advertising;
the right to limit the use of sensitive personal information, where applicable;
the right to data portability;
the right to appeal certain decisions where required by law; and
the right not to be discriminated against for exercising privacy rights.

A. How to Submit Requests

You may submit privacy requests by contacting us at:

Email: info@frenchflorist.com
Phone: 310-659-7700
Mail: 8658 W Pico Blvd, Los Angeles, CA 90035

We may take reasonable steps to verify your identity and authority before responding to a request. Authorized agents may submit requests on your behalf where permitted by law, subject to verification requirements.

B. Global Privacy Control and Browser Signals

Where required by applicable law, we will process eligible browser-based opt-out preference signals, including Global Privacy Control (GPC), as a request to opt out of sale/sharing or targeted advertising for the browser or device associated with the signal, subject to applicable law and technical capability.

C. Marketing Choices

You may opt out of promotional emails by using the unsubscribe link in those emails. You may opt out of promotional text messages by replying STOP to a text message. Even if you opt out of promotional communications, we may still send you transactional or service-related communications.

D. Cookies and Similar Technologies

You may be able to control cookies and similar technologies through your browser or device settings. You may also have access to additional privacy choices tools made available through the Services.

E. Non-Discrimination

We will not unlawfully discriminate against you for exercising any privacy rights granted by applicable law.

15. California Privacy Notice

If you are a California resident, additional rights and disclosures may apply to you under California law, including the California Consumer Privacy Act, as amended by the California Privacy Rights Act. A separate California Notice at Collection and Your Privacy Choices / Do Not Sell or Share notice may also apply and are incorporated into this Privacy Policy where relevant.

Without limiting the foregoing, California residents may have the right to:

know about personal information collected, used, disclosed, sold, or shared;
request deletion;